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Elevate payday loans. Wonga is not any more — but there are still lots of other cash advance companies nowadays.

And complaints are rocketing. The Financial Ombudsman received nearly 11,000 in the first 3 months with this 12 months — a 251 percent enhance in contrast to equivalent duration just last year.

At some organizations, as much as seven out of ten had been upheld in preference of the client.

Gone: Wonga's OAP puppets. The lender that is payday that has been Britain's biggest, has collapsed into management

Yet cheery promotional initiatives — such as the jolly OAP puppets employed by Wonga — continue to lure in susceptible borrowers looking for a loan that is short-term.

And despite a federal government crackdown, which saw interest fees capped at double the original loan, costs are eye-watering.

So who're the Wonga wannabes?

The facial skin of Sunny Loans is just a surfer that is fictional Sonny.

He's a 'super chilled dude' whom never ever stresses because 'he understands that using the right help in their life there's no necessity to worry'.